About us - Thinking Luxury

Our Values

At Thinking Luxury, we believe that remarkable experiences extend well beyond excellent service, and these experiences truly create unforgettable memories and nurture Customer Loyalty. Our goal is to help your business in captivating Customers and motivating Employees, fostering a community of passionate advocates that drive business growth.

Stanislas Helou

Founder / Head of EQ & Experiences

Stanislas, the Founder of Thinking Luxury, stands as a prominent figure in the world of luxury. With his multicultural background, fluency in five languages, and extensive industry mastery, he sets himself apart in the field.

His journey in the luxury sector began in renowned luxury hotels across New York, Crete, London, and Barcelona, where he held diverse leadership roles. This rich experience eventually led him to shift his focus to the luxury villa rental industry, working with distinguished companies like Onefinestay, Luxury Retreats, and playing a pivotal role in the creation of Airbnb Luxe.

Beyond his impressive career achievements, Stanislas shares his wealth of knowledge with the next generation as a Lecturer at the Glion Institute of Higher Education, teaching Bachelor and Master students the complexities of the luxury world. Additionally, his expertise is sought-after as he serves as an Advisory Board Member for various companies, including Harvard Business Review.

Stanislas is celebrated for transforming customer interactions into memorable experiences, known for his leadership and deep understanding of Emotional Intelligence. His innovative training empowers professionals in various industries, merging empathy with strategic thinking for enhanced client relations and revenue.

Miriam Palà

Co-founder / Head of Growth

Miriam Palà, Co-founder and Head of Growth at Thinking Luxury, brings extensive knowledge of the luxury world, particularly in the commercial and financial domains. Her career in the luxury sector includes diverse management roles in Sales and Events at prestigious hotels in Barcelona and Dubai.

Her journey is also marked by a strong interest in the financial sector, which led her to spearhead several projects for deVere Group, one of the largest independent international financial advisory firms globally. This experience has honed her expertise in financial management within the luxury industry.

Miriam is known for her customer-centric and excellence-driven approach, focusing on delivering unparalleled Customer Experience and achieving outstanding financial results. Her leadership style emphasizes strategic thinking and operational excellence, which consistently drives growth and client satisfaction.

Additionally, Miriam serves as a Strategic Advisor for various companies, guiding them in enhancing their strategic direction and maximizing profitability through deep insights into Customer Experience (CX) and User Experience (UX). She also serves as a jury member at the LIV Awards, recognizing excellence in hospitality, lifestyle, and leisure design globally.